Summit Themes
FAQ

Faq

The Product

What is Summit Themes, and what do I actually get?

Summit Themes builds complete, production-ready websites for local service businesses—HVAC, electrical, plumbing, roofing, lawn care, with more trades on the way as we build toward 50 themes. You are not buying a generic template that you have to assemble. You are buying a whole, working contractor website that is already designed, already built, and already wired for local search. You make it yours in an afternoon by editing one config file and pushing it live.

Every theme ships with the full site already built: a city × service local-SEO landing-page engine, complete JSON-LD schema (LocalBusiness, Service, FAQPage, AggregateRating, BreadcrumbList), GA4 lead tracking, a zip-code service-area checker, a Q&A blog engine, and booking hooks for your contact and quote flows. The goal is simple—launch fast and save thousands versus commissioning a custom build.

How is this different from a generic theme or a template marketplace?

A marketplace template is a skin. You still have to write the copy, build the pages, set up the SEO schema, wire up analytics, and invent a content structure on your own. Summit Themes is the opposite of that: we build the whole site, not a generic theme. Every page, section, and content model already exists and is connected.

That means the local-SEO landing-page engine, the structured data, the lead tracking, the service-area checker, and the blog are not features you bolt on later—they ship working out of the box. You swap in your business details and your brand color, and you have a real, locally-ranking contractor website. You never assemble or wire up the site yourself.

AI & Content Editing

What does “AI-ready” mean, and how do I customize a theme with AI?

This is the headline difference. Every theme ships with an llms.txt map and a tuned CLAUDE.md so an AI coding agent—like Claude Code or Cursor—can rebrand and customize the entire site from a single prompt. There is no spelunking through the codebase to figure out where things live; the map tells the agent exactly what to change.

The workflow is straightforward: point your AI editor at the theme, ask it to rebrand the site for your business, and it edits src/data/business.json plus your brand color for you. Then you run npm run build and deploy. What used to be a week of developer time becomes a prompt and a build command.

How do I edit my content?

All of your site content lives in one config file: src/data/business.json. That single file drives your business name, phone number, services[], serviceAreas[], hours, reviews, and more—every theme is driven entirely by it.

There are three ways to edit it:

  • Directly: it is plain JSON. Open it, change the values, save.
  • With an AI coding agent: use the shipped llms.txt map so Claude Code or Cursor can make the edits for you from a prompt.
  • With an optional visual CMS: add Sanity via our guided addon if you want a point-and-click editing experience (see the next question).

Can I use a visual CMS?

Yes—optionally. If you would rather edit content in a visual interface than in JSON, you can add Sanity through our guided addon. It is a roughly 30-minute install that swaps the JSON data source for Sanity, and we walk you through every step.

Sanity is optional and opt-in. It is never bundled into a theme, and a theme never “comes with” a separate Sanity build—the deliverable is the addon guide. Full instructions are here: Sanity addon guide.

Tech Stack

What is the tech stack?

Every theme is built on Astro with static output—no client-side JavaScript framework, no React or Vue runtime shipped to the browser. Styling is Tailwind CSS v4, configured directly in CSS via @theme tokens, so there is no tailwind.config file to manage.

The result is tuned for perfect Lighthouse scores and is fully responsive across every device. On the search side, each theme includes a city × service local-SEO landing-page engine and complete JSON-LD structured data (LocalBusiness, Service, FAQPage, AggregateRating, BreadcrumbList) so your pages are built to rank in local results from day one.

Delivery, Pricing & License

How is it delivered?

Themes are delivered as private GitHub repository access, granted through Polar checkout. After you purchase, you get access to the repo, clone or download it, edit business.json, and deploy. The code is yours to use.

What does it cost, and how does the license work?

It is a one-time purchase. $99 gives you full access to every current and future theme—lifetime use and lifetime updates. There are no subscriptions and no recurring fees, ever.

  • One license covers one production website.
  • You receive ongoing bug fixes, performance improvements, and compatibility updates (Astro, Tailwind, etc.) for life.
  • Every new theme we release is included in your access at no additional cost.
  • Bundled fonts are licensed under the SIL Open Font License (OFL) and are redistributable.

A separate “+ Sanity” option may be offered, but in that case the deliverable is the optional Sanity addon guide, not a different pre-built site.

Building & Deploying

Do I need to know how to code?

No—not to launch. Because the whole site is already built and every piece of content lives in src/data/business.json, getting your site live is mostly editing one plain-text file. If you would rather not touch JSON at all, point an AI coding agent (Claude Code or Cursor) at the theme and let it do the rebrand for you using the shipped llms.txt, or add the optional Sanity CMS for visual editing.

Comfort with HTML and CSS helps if you want to go beyond the defaults and restyle sections by hand, but it is not required to get a complete, working site online.

How do I deploy?

Because the output is static, you can host a Summit theme anywhere static files are served. Run npm run build to generate the site, then deploy the output to Cloudflare Pages, Netlify, Vercel, GitHub Pages, or any static host you prefer. Cloudflare Pages is a great free default and is what we use for our own demos.

Support & Refunds

What support do I get, and what about refunds?

Your purchase includes Discord and email support for the life of the product. Email us anytime at [email protected] or join the Discord community for help with setup, customization, and deployment.

If something is not right with your purchase, reach out to [email protected] and we will work with you to sort it out.